Radu Meteș
An executive with 15+ years of proven experience developing and scaling brands across eCommerce, logistics, finance, insurance, and retail, executing performance-driven, digitally-focused strategies in 12+ countries.
Expertise & Impact
Leadership Excellence
Led growth for marketplaces, fashion, sporting goods, multi-category platforms, and e-groceries. Co-founded and scaled tech-driven businesses, guiding cross-functional teams across product, marketing, and operations to achieve strategic goals.
AI Integration Pioneer
Since the early wave of modern AI, integrating AI systems across departments from marketing and customer support to logistics and operations, enabling automation, personalization, and thoughtful decision-making at scale.
Process Optimization
Specialized in breaking down silos, optimizing processes, and building high-performing teams that drive customer acquisition and deliver effective onboarding and retention experiences that maximize long-term value.
Strategic Transformation
Proven track record of redesigning marketing strategies, restructuring teams, optimizing budgets, and implementing data-driven campaign systems that deliver measurable improvements in performance and ROI.
Professional Journey
Marketing & AI Consultant
Self-employed
Bucharest, Romania · Hybrid
May 2023 - Present- ▸Worked with companies in eCommerce, logistics, finance, and insurance to redesign their marketing strategies
- ▸Helped companies adopt AI tools across marketing, operations, customer support, HR, and finance
- ▸Connected AI with marketing through customer segmentation, predictive analytics, and lead scoring
Partner
eAWB
Bucharest, Romania · Remote
Jan 2024 - Present- ▸Launched and scaled a courier marketplace platform used by over 50,000 customers
- ▸Helped SMEs access up to 50% lower delivery rates with 95% pickup success rate
- ▸Introduced AI-powered optimizations for delivery routing and platform automation
Chief Marketing Officer
Sezamo.ro (Rohlik Group)
Bucharest, Romania
Jan 2022 - May 2023- ▸Led expansion to Romanian market for unicorn-status Rohlik Group
- ▸Drove superior customer experience with fresh local food and broad supermarket selection
Group Chief Marketing Officer
Vivre Deco
Bucharest, Romania
Jul 2021 - Dec 2021- ▸Led marketing team of 70+ across 9 countries in Eastern and Central Europe
- ▸Drove business to positive EBITDA in 5 months
- ▸Decreased Customer Acquisition Cost by 60% through digital optimization
Group Chief Marketing Officer
elefant.ro
Bucharest, Romania
Apr 2019 - May 2021- ▸Drove business to positive EBITDA in 6 months
- ▸Acquired 1M+ new customers
- ▸Implemented digital transformation across all marketing activities
Tools & Technologies
Expertise across marketing platforms, AI tools, e-commerce systems, and development technologies
and others...
Let's Connect
Interested in networking or discussing marketing and AI? Feel free to reach out.
Get in Touch
